{"id":964,"date":"2022-07-03T22:19:47","date_gmt":"2022-07-03T22:19:47","guid":{"rendered":"https:\/\/startersites.io\/elementor\/floreo\/?page_id=964"},"modified":"2026-01-05T14:07:05","modified_gmt":"2026-01-05T14:07:05","slug":"home","status":"publish","type":"page","link":"https:\/\/marketlink.archonadvisory.org\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"964\" class=\"elementor elementor-964\">\n\t\t\t\t<div data-wpr-particles=\"{\n  &quot;particles&quot;: {\n    &quot;number&quot;: {\n      &quot;value&quot;: 20,\n      &quot;density&quot;: {\n        &quot;enable&quot;: false,\n        &quot;value_area&quot;: 200\n      }\n    },\n    &quot;color&quot;: {\n      &quot;value&quot;: &quot;#ffffff&quot;\n    },\n    &quot;shape&quot;: {\n      &quot;type&quot;: &quot;triangle&quot;,\n      &quot;stroke&quot;: {\n        &quot;width&quot;: 0,\n        &quot;color&quot;: &quot;#000000&quot;\n      },\n      &quot;polygon&quot;: {\n        &quot;nb_sides&quot;: 3\n      },\n      &quot;image&quot;: {\n        &quot;src&quot;: &quot;img\/github.svg&quot;,\n        &quot;width&quot;: 100,\n        &quot;height&quot;: 100\n      }\n    },\n    &quot;opacity&quot;: {\n      &quot;value&quot;: 0.2,\n      &quot;random&quot;: false,\n      &quot;anim&quot;: {\n        &quot;enable&quot;: false,\n        &quot;speed&quot;: 1,\n        &quot;opacity_min&quot;: 0.1,\n        &quot;sync&quot;: false\n      }\n    },\n    &quot;size&quot;: {\n      &quot;value&quot;: 1,\n      &quot;random&quot;: true,\n      &quot;anim&quot;: {\n        &quot;enable&quot;: false,\n        &quot;speed&quot;: 40,\n        &quot;size_min&quot;: 0.1,\n        &quot;sync&quot;: false\n      }\n    },\n    &quot;line_linked&quot;: {\n      &quot;enable&quot;: true,\n      &quot;distance&quot;: 150,\n      &quot;color&quot;: &quot;#ffffff&quot;,\n      &quot;opacity&quot;: 0.4,\n      &quot;width&quot;: 1\n    },\n    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     },\n      &quot;bubble&quot;: {\n        &quot;distance&quot;: 400,\n        &quot;size&quot;: 40,\n        &quot;duration&quot;: 2,\n        &quot;opacity&quot;: 8,\n        &quot;speed&quot;: 3\n      },\n      &quot;repulse&quot;: {\n        &quot;distance&quot;: 200,\n        &quot;duration&quot;: 0.4\n      },\n      &quot;push&quot;: {\n        &quot;particles_nb&quot;: 4\n      },\n      &quot;remove&quot;: {\n        &quot;particles_nb&quot;: 2\n      }\n    }\n  },\n  &quot;retina_detect&quot;: true\n}\" particle-source=\"wpr_particle_json_custom\" class=\"elementor-element elementor-element-259d52b wpr-particle-yes e-flex e-con-boxed wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"259d52b\" data-element_type=\"container\" data-e-type=\"container\" id=\"home\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c3466 elementor-widget elementor-widget-text-editor\" data-id=\"d7c3466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Implemented by <a href=\"http:\/\/archonadvisory.org\" target=\"_blank\" rel=\"noopener\">Archon Advisory Ltd<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f1e00b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0f1e00b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Project MarketLink Africa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b29551b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"b29551b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>An Integrated, Data-Driven Cold Chain Export Service for Horticultural Competitiveness<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332b1c3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"332b1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#harvest-readiness\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M413.1 222.5l22.2 22.2c9.4 9.4 9.4 24.6 0 33.9L241 473c-9.4 9.4-24.6 9.4-33.9 0L12.7 278.6c-9.4-9.4-9.4-24.6 0-33.9l22.2-22.2c9.5-9.5 25-9.3 34.3.4L184 343.4V56c0-13.3 10.7-24 24-24h32c13.3 0 24 10.7 24 24v287.4l114.8-120.5c9.3-9.8 24.8-10 34.3-.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f91f29f0 ct-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1f91f29f0\" data-element_type=\"section\" data-e-type=\"section\" id=\"about\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d9885b9\" data-id=\"4d9885b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62936cd elementor-widget elementor-widget-text-editor\" data-id=\"62936cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>About Us<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51def34 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"51def34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More about us<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-298248cc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"298248cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-428030d1\" data-id=\"428030d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-830e595 wpr-lottie-svg elementor-widget elementor-widget-wpr-lottie-animations\" data-id=\"830e595\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;trigger&quot;:&quot;none&quot;}\" data-widget_type=\"wpr-lottie-animations.default\">\n\t\t\t\t\t<div class=\"wpr-lottie-animations-wrapper\"><div class=\"wpr-lottie-animations\" data-settings=\"{&quot;loop&quot;:&quot;yes&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;speed&quot;:1,&quot;trigger&quot;:&quot;none&quot;,&quot;reverse&quot;:&quot;&quot;,&quot;scroll_start&quot;:&quot;0&quot;,&quot;scroll_end&quot;:&quot;100&quot;,&quot;lottie_renderer&quot;:&quot;svg&quot;}\" data-json-url=\"https:\/\/lottie.host\/cdd8b70e-37ea-4f2c-bd3b-cb4ab1bfa6e1\/DWmYraMy9F.json\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e641088\" data-id=\"6e641088\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f16ba95 wpr-advanced-accordion-icon-no-box elementor-widget elementor-widget-wpr-advanced-accordion\" data-id=\"1f16ba95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;active_item&quot;:1}\" data-widget_type=\"wpr-advanced-accordion.default\">\n\t\t\t\t\t\n            <div class=\"wpr-advanced-accordion\" data-accordion-type=\"accordion\" data-active-index=\"1\" data-accordion-trigger=\"click\" data-interaction-speed=\"0.4\">\n\n\t\t\t\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Management Overview<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p>PMLA is a project implemented by Archon Advisory Ltd.<br \/>Archon Advisory Ltd. is a regional agribusiness advisory firm that specializes in Agri-logistics, and export systems integration. The firm delivers scalable, and impact-driven ventures, blending technical, financial, and operational expertise<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Objective<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p>To transform the horticultural export ecosystem through smart aggregation, pre-cooling, and digital logistics management. The project aims to reduce post-harvest losses and export rejections by delivering an innovative, fully integrated cold chain solution that safeguards produce from farm to market.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Project Location<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p>Primary horticultural zones in Kenya, with operations conducted through Nairobi airports. Key value chains include high-value crops such as Okra, baby corn, various Asian greens, French beans (extra fine), snow peas, sugar snaps, runner beans, garden peas, lemongrass, cardamom, chillies..<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                \n\t\t\t\t\t<div class=\"wpr-accordion-item-wrap\">\n\t\t\t\t\t\t<button class=\"wpr-acc-button\">\n\t\t\t\t\t\t\t<span class=\"wpr-acc-item-title\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-title-icon\">\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\n\t\t\t\t\t\t\t\t<span class=\"wpr-acc-title-text\">Expected Impact and Value Proposition<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-close\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-down\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\"><\/path><\/svg><\/span>\n\t\t\t\t<span class=\"wpr-toggle-icon wpr-ti-open\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-caret-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288.662 352H31.338c-17.818 0-26.741-21.543-14.142-34.142l128.662-128.662c7.81-7.81 20.474-7.81 28.284 0l128.662 128.662c12.6 12.599 3.676 34.142-14.142 34.142z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/button>\n\n\t\t\t\t\t\t<div class=\"wpr-acc-panel\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-acc-panel-content\"><p data-start=\"134\" data-end=\"289\">The Market Link Africa Project is designed to improve farmer profitability while ensuring reliable supply for global buyers through the following outcomes:<\/p><p data-start=\"291\" data-end=\"408\"><strong data-start=\"291\" data-end=\"309\">Loss Reduction<\/strong><br data-start=\"309\" data-end=\"312\" \/>Post-harvest losses are expected to decline significantly, from around <strong data-start=\"383\" data-end=\"407\">40% to less than 10%<\/strong>.<\/p><p data-start=\"410\" data-end=\"541\"><strong data-start=\"410\" data-end=\"431\">Farmer Prosperity<\/strong><br data-start=\"431\" data-end=\"434\" \/>Improved access to cold chain services is projected to increase farmer incomes by an average of <strong data-start=\"530\" data-end=\"540\">25\u201330%<\/strong>.<\/p><p data-start=\"543\" data-end=\"741\"><strong data-start=\"543\" data-end=\"569\">Market Competitiveness<\/strong><br data-start=\"569\" data-end=\"572\" \/>Better compliance, traceability, and scheduling reduce delays at customs and airports, strengthening confidence in Kenyan exports and enhancing exporter competitiveness.<\/p><p data-start=\"743\" data-end=\"899\"><strong data-start=\"743\" data-end=\"771\">Compliance &amp; Food Safety<\/strong><br data-start=\"771\" data-end=\"774\" \/>A continuous cold chain and improved handling practices ensure stronger adherence to phytosanitary and food safety standards.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n                    <\/div>\n\n                            <\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-1a3844d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"1a3844d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68d9125 elementor-widget elementor-widget-video\" data-id=\"68d9125\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=RyjvIrakPkA&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74b2fa3 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"74b2fa3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd6a3fc elementor-widget elementor-widget-text-editor\" data-id=\"bd6a3fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Problem Statement<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8274056 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8274056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Addressing Systemic Supply Chain Gaps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce39028 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ce39028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Kenya\u2019s horticultural export sector suffers up to <strong>40% post-harvest losses<\/strong> due to deficiencies in the cold chain and first-mile infrastructure. The Market Link Africa Project directly addresses three critical barriers:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b33328 e-grid e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0b33328\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de8cc3a wpr-flip-box-animation-flip wpr-flip-box-animation-3d-yes wpr-flip-box-anim-direction-right wpr-flip-box-front-align-center wpr-flip-box-back-align-center elementor-widget elementor-widget-wpr-flip-box\" data-id=\"de8cc3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-flip-box.default\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-flip-box\" data-trigger=\"hover\">\n\t\t\t\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-front wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-icon\">\n\t\t\t\t\t\t<i class=\"fas fa-thermometer-three-quarters\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">Weak Cooling<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-description\"><p>First-Mile Inefficiencies\u00a0<\/p><\/div>\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-back wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-flip-box-link\" href=\"#\"><\/a>\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">\n\t\t\t\t\t\t\t1. First-Mile Inefficiencies (Weak Cooling)\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-description\"><p>Delays in pre-cooling immediately after harvest lead to rapid quality decline. The absence of farmer-focused cold chain services results in high rejection rates and quality deterioration.<\/p><\/div>\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747ad26 wpr-flip-box-animation-flip wpr-flip-box-animation-3d-yes wpr-flip-box-anim-direction-right wpr-flip-box-front-align-center wpr-flip-box-back-align-center elementor-widget elementor-widget-wpr-flip-box\" data-id=\"747ad26\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-flip-box.default\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-flip-box\" data-trigger=\"hover\">\n\t\t\t\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-front wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-icon\">\n\t\t\t\t\t\t<i class=\"far fa-snowflake\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">Infrastructure Lack<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-description\"><p>Cold Storage Interruptions<\/p><\/div>\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-back wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-flip-box-link\" href=\"#\"><\/a>\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">\n\t\t\t\t\t\t\t2. Cold Storage Interruptions (Infrastructure Lack)\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-description\"><p>There is a lack of rural cold infrastructure, resulting in limited access to cold storage and transport for smallholder farmers. This challenge is compounded by seasonality and gluts, where limited storage capacity increases losses.<\/p><\/div>\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6accb7d wpr-flip-box-animation-flip wpr-flip-box-animation-3d-yes wpr-flip-box-anim-direction-right wpr-flip-box-front-align-center wpr-flip-box-back-align-center elementor-widget elementor-widget-wpr-flip-box\" data-id=\"6accb7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-flip-box.default\">\n\t\t\t\t\t\t\t\t\n\t\t<div class=\"wpr-flip-box\" data-trigger=\"hover\">\n\t\t\t\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-front wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-icon\">\n\t\t\t\t\t\t<i class=\"fas fa-unlink\"><\/i>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">Market Access Fragmentation<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-description\"><p>Fragmented logistics<\/p><\/div>\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"wpr-flip-box-item wpr-flip-box-back wpr-anim-timing-ease-default\">\n\n\t\t\t\t<div class=\"wpr-flip-box-overlay\"><\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"wpr-flip-box-content\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-flip-box-link\" href=\"#\"><\/a>\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"wpr-flip-box-title\">\n\t\t\t\t\t\t\t3. Market Access Fragmentation\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"wpr-flip-box-description\"><p>Fragmented logistics and misalignment between harvest readiness, refrigerated transport, and flight bookings cause delays and cold chain breaks. Inadequate handling practices also contribute significantly to rejections and failure to meet compliance standards.<\/p><\/div>\t\t\t\t\t\t\n\t\t\t\t\t\t\n\n\t\t\t\t\t\t\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ecbe6c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"0ecbe6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5c31d5 wpr-button-icon-a-position-left wpr-button-icon-b-position-right elementor-widget elementor-widget-wpr-dual-button\" data-id=\"d5c31d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpr-dual-button.default\">\n\t\t\t\t\t\t\n\t<div class=\"wpr-dual-button\">\n\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-a-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button-a wpr-button-effect wpr-button-wayra-left\" data-text=\"Go 1\" href=\"#harvest-readiness\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content-a\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text-a\">Export my Harvest \ud83c\udf0d<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\t\n\t\t\t\t\t\n\t\t\n\t\t<div class=\"wpr-button-b-wrap elementor-clearfix\">\n\t\t<a class=\"wpr-button-b wpr-button-effect wpr-button-wayra-right\" data-text=\"Go\" href=\"https:\/\/cal.com\/archon\/30min\">\n\t\t\t\n\t\t\t<span class=\"wpr-button-content-b\">\n\t\t\t\t\t\t\t\t\t<span class=\"wpr-button-text-b\">Book Appointment \ud83d\uddd3\ufe0f<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>\n\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4cacaf e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e4cacaf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68468cb elementor-widget elementor-widget-text-editor\" data-id=\"68468cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Resolving the supply chain gaps<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0877e1f elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"0877e1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The MarketLink Africa Project is a fully integrated, tech-enabled cold chain export service that manages the journey of perishable goods from the farm to the Port.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37da42a e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"37da42a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e01757 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3e01757\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chalkboard-teacher\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M208 352c-2.39 0-4.78.35-7.06 1.09C187.98 357.3 174.35 360 160 360c-14.35 0-27.98-2.7-40.95-6.91-2.28-.74-4.66-1.09-7.05-1.09C49.94 352-.33 402.48 0 464.62.14 490.88 21.73 512 48 512h224c26.27 0 47.86-21.12 48-47.38.33-62.14-49.94-112.62-112-112.62zm-48-32c53.02 0 96-42.98 96-96s-42.98-96-96-96-96 42.98-96 96 42.98 96 96 96zM592 0H208c-26.47 0-48 22.25-48 49.59V96c23.42 0 45.1 6.78 64 17.8V64h352v288h-64v-64H384v64h-76.24c19.1 16.69 33.12 38.73 39.69 64H592c26.47 0 48-22.25 48-49.59V49.59C640 22.25 618.47 0 592 0z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tFarmer Training \t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTraining on post-harvest management &amp; quality standards.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a6a97 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"b3a6a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-store\" viewBox=\"0 0 616 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M602 118.6L537.1 15C531.3 5.7 521 0 510 0H106C95 0 84.7 5.7 78.9 15L14 118.6c-33.5 53.5-3.8 127.9 58.8 136.4 4.5.6 9.1.9 13.7.9 29.6 0 55.8-13 73.8-33.1 18 20.1 44.3 33.1 73.8 33.1 29.6 0 55.8-13 73.8-33.1 18 20.1 44.3 33.1 73.8 33.1 29.6 0 55.8-13 73.8-33.1 18.1 20.1 44.3 33.1 73.8 33.1 4.7 0 9.2-.3 13.7-.9 62.8-8.4 92.6-82.8 59-136.4zM529.5 288c-10 0-19.9-1.5-29.5-3.8V384H116v-99.8c-9.6 2.2-19.5 3.8-29.5 3.8-6 0-12.1-.4-18-1.2-5.6-.8-11.1-2.1-16.4-3.6V480c0 17.7 14.3 32 32 32h448c17.7 0 32-14.3 32-32V283.2c-5.4 1.6-10.8 2.9-16.4 3.6-6.1.8-12.1 1.2-18.2 1.2z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSmart Schedule\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tData-driven collection planning based on harvest readiness.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d775b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"31d775b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-seedling\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M64 96H0c0 123.7 100.3 224 224 224v144c0 8.8 7.2 16 16 16h32c8.8 0 16-7.2 16-16V320C288 196.3 187.7 96 64 96zm384-64c-84.2 0-157.4 46.5-195.7 115.2 27.7 30.2 48.2 66.9 59 107.6C424 243.1 512 147.9 512 32h-64z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tOn-Farm QC\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tQuality control teams oversee harvesting to ensure export-grade harvest.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6448b81 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"6448b81\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0535985 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"0535985\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-temperature-low\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 0c-52.9 0-96 43.1-96 96s43.1 96 96 96 96-43.1 96-96-43.1-96-96-96zm0 128c-17.7 0-32-14.3-32-32s14.3-32 32-32 32 14.3 32 32-14.3 32-32 32zm-160-16C256 50.1 205.9 0 144 0S32 50.1 32 112v166.5C12.3 303.2 0 334 0 368c0 79.5 64.5 144 144 144s144-64.5 144-144c0-34-12.3-64.9-32-89.5V112zM144 448c-44.1 0-80-35.9-80-80 0-25.5 12.2-48.9 32-63.8V112c0-26.5 21.5-48 48-48s48 21.5 48 48v192.2c19.8 14.8 32 38.3 32 63.8 0 44.1-35.9 80-80 80zm16-125.1V304c0-8.8-7.2-16-16-16s-16 7.2-16 16v18.9c-18.6 6.6-32 24.2-32 45.1 0 26.5 21.5 48 48 48s48-21.5 48-48c0-20.9-13.4-38.5-32-45.1z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tRapid Cooling\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tProduce is pre cooled within hours and moved in refrigerated trucks.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2852a0c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"2852a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-certificate\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M458.622 255.92l45.985-45.005c13.708-12.977 7.316-36.039-10.664-40.339l-62.65-15.99 17.661-62.015c4.991-17.838-11.829-34.663-29.661-29.671l-61.994 17.667-15.984-62.671C337.085.197 313.765-6.276 300.99 7.228L256 53.57 211.011 7.229c-12.63-13.351-36.047-7.234-40.325 10.668l-15.984 62.671-61.995-17.667C74.87 57.907 58.056 74.738 63.046 92.572l17.661 62.015-62.65 15.99C.069 174.878-6.31 197.944 7.392 210.915l45.985 45.005-45.985 45.004c-13.708 12.977-7.316 36.039 10.664 40.339l62.65 15.99-17.661 62.015c-4.991 17.838 11.829 34.663 29.661 29.671l61.994-17.667 15.984 62.671c4.439 18.575 27.696 24.018 40.325 10.668L256 458.61l44.989 46.001c12.5 13.488 35.987 7.486 40.325-10.668l15.984-62.671 61.994 17.667c17.836 4.994 34.651-11.837 29.661-29.671l-17.661-62.015 62.65-15.99c17.987-4.302 24.366-27.367 10.664-40.339l-45.984-45.004z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tHub-Prep\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tProduce is graded, packed, tested, and compliance checks are finalized.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dec9a2 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"3dec9a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plane\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M480 192H365.71L260.61 8.06A16.014 16.014 0 0 0 246.71 0h-65.5c-10.63 0-18.3 10.17-15.38 20.39L214.86 192H112l-43.2-57.6c-3.02-4.03-7.77-6.4-12.8-6.4H16.01C5.6 128-2.04 137.78.49 147.88L32 256 .49 364.12C-2.04 374.22 5.6 384 16.01 384H56c5.04 0 9.78-2.37 12.8-6.4L112 320h102.86l-49.03 171.6c-2.92 10.22 4.75 20.4 15.38 20.4h65.5c5.74 0 11.04-3.08 13.89-8.06L365.71 320H480c35.35 0 96-28.65 96-64s-60.65-64-96-64z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h5 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tAirport Sync\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSynchronized logistics minimize delays for loading.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f66c309 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f66c309\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e39c7d0 elementor-widget elementor-widget-text-editor\" data-id=\"e39c7d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Export readiness form<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3338051 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3338051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ready to sell your harvest?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f33101 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2f33101\" data-element_type=\"container\" data-e-type=\"container\" id=\"harvest-readiness\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4db5f04 elementor-widget elementor-widget-html\" data-id=\"4db5f04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<iframe src=\"https:\/\/app.youform.com\/forms\/lk4hcqgm\" loading=\"lazy\" width=\"100%\" height=\"700\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Implemented by Archon Advisory Ltd. Project MarketLink Africa An Integrated, Data-Driven Cold Chain Export Service for Horticultural Competitiveness Explore About Us More about us Management Overview PMLA is a project implemented by Archon Advisory Ltd.Archon Advisory Ltd. is a regional agribusiness advisory firm that specializes in Agri-logistics, and export systems integration. The firm delivers scalable, and impact-driven ventures, blending technical, financial, and operational expertise Objective To transform the horticultural export ecosystem through smart aggregation, pre-cooling, and digital logistics management. The project aims to reduce post-harvest losses and export rejections by delivering an innovative, fully integrated cold chain solution that safeguards produce from farm to market. Project Location Primary horticultural zones in Kenya, with operations conducted through Nairobi airports. Key value chains include high-value crops such as Okra, baby corn, various Asian greens, French beans (extra fine), snow peas, sugar snaps, runner beans, garden peas, lemongrass, cardamom, chillies.. Expected Impact and Value Proposition The Market Link Africa Project is designed to improve farmer profitability while ensuring reliable supply for global buyers through the following outcomes: Loss ReductionPost-harvest losses are expected to decline significantly, from around 40% to less than 10%. Farmer ProsperityImproved access to cold chain services is projected to increase farmer incomes by an average of 25\u201330%. Market CompetitivenessBetter compliance, traceability, and scheduling reduce delays at customs and airports, strengthening confidence in Kenyan exports and enhancing exporter competitiveness. Compliance &amp; Food SafetyA continuous cold chain and improved handling practices ensure stronger adherence to phytosanitary and food safety standards. https:\/\/www.youtube.com\/watch?v=RyjvIrakPkA Problem Statement Addressing Systemic Supply Chain Gaps Kenya\u2019s horticultural export sector suffers up to 40% post-harvest losses due to deficiencies in the cold chain and first-mile infrastructure. The Market Link Africa Project directly addresses three critical barriers: Weak Cooling First-Mile Inefficiencies\u00a0 1. First-Mile Inefficiencies (Weak Cooling) Delays in pre-cooling immediately after harvest lead to rapid quality decline. The absence of farmer-focused cold chain services results in high rejection rates and quality deterioration. Infrastructure Lack Cold Storage Interruptions 2. Cold Storage Interruptions (Infrastructure Lack) There is a lack of rural cold infrastructure, resulting in limited access to cold storage and transport for smallholder farmers. This challenge is compounded by seasonality and gluts, where limited storage capacity increases losses. Market Access Fragmentation Fragmented logistics 3. Market Access Fragmentation Fragmented logistics and misalignment between harvest readiness, refrigerated transport, and flight bookings cause delays and cold chain breaks. Inadequate handling practices also contribute significantly to rejections and failure to meet compliance standards. Export my Harvest \ud83c\udf0d Book Appointment \ud83d\uddd3\ufe0f Resolving the supply chain gaps The MarketLink Africa Project is a fully integrated, tech-enabled cold chain export service that manages the journey of perishable goods from the farm to the Port. Farmer Training Training on post-harvest management &amp; quality standards. Smart Schedule Data-driven collection planning based on harvest readiness. On-Farm QC Quality control teams oversee harvesting to ensure export-grade harvest. Rapid Cooling Produce is pre cooled within hours and moved in refrigerated trucks. Hub-Prep Produce is graded, packed, tested, and compliance checks are finalized. Airport Sync Synchronized logistics minimize delays for loading. 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