Project MarketLink Africa©

Project MarketLink Africa

An Integrated, Data-Driven Cold Chain Export Service for Horticultural Competitiveness

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PMLA is a project implemented by Archon Advisory Ltd.
Archon Advisory Ltd. is a regional agribusiness advisory firm that specializes in Agri-logistics, and export systems integration. The firm delivers scalable, and impact-driven ventures, blending technical, financial, and operational expertise

To transform the horticultural export ecosystem through smart aggregation, pre-cooling, and digital logistics management. The project aims to reduce post-harvest losses and export rejections by delivering an innovative, fully integrated cold chain solution that safeguards produce from farm to market.

Primary horticultural zones in Kenya, with operations conducted through Nairobi airports. Key value chains include high-value crops such as Okra, baby corn, various Asian greens, French beans (extra fine), snow peas, sugar snaps, runner beans, garden peas, lemongrass, cardamom, chillies..

The Market Link Africa Project is designed to improve farmer profitability while ensuring reliable supply for global buyers through the following outcomes:

Loss Reduction
Post-harvest losses are expected to decline significantly, from around 40% to less than 10%.

Farmer Prosperity
Improved access to cold chain services is projected to increase farmer incomes by an average of 25–30%.

Market Competitiveness
Better compliance, traceability, and scheduling reduce delays at customs and airports, strengthening confidence in Kenyan exports and enhancing exporter competitiveness.

Compliance & Food Safety
A continuous cold chain and improved handling practices ensure stronger adherence to phytosanitary and food safety standards.

Problem Statement

Addressing Systemic Supply Chain Gaps

Kenya’s horticultural export sector suffers up to 40% post-harvest losses due to deficiencies in the cold chain and first-mile infrastructure. The Market Link Africa Project directly addresses three critical barriers:

Weak Cooling

First-Mile Inefficiencies

1. First-Mile Inefficiencies (Weak Cooling)

Delays in pre-cooling immediately after harvest lead to rapid quality decline. The absence of farmer-focused cold chain services results in high rejection rates and quality deterioration.

Infrastructure Lack

Cold Storage Interruptions

2. Cold Storage Interruptions (Infrastructure Lack)

There is a lack of rural cold infrastructure, resulting in limited access to cold storage and transport for smallholder farmers. This challenge is compounded by seasonality and gluts, where limited storage capacity increases losses.

Market Access Fragmentation

Fragmented logistics

3. Market Access Fragmentation

Fragmented logistics and misalignment between harvest readiness, refrigerated transport, and flight bookings cause delays and cold chain breaks. Inadequate handling practices also contribute significantly to rejections and failure to meet compliance standards.

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Resolving the supply chain gaps

The MarketLink Africa Project is a fully integrated, tech-enabled cold chain export service that manages the journey of perishable goods from the farm to the Port.

Farmer Training

Training on post-harvest management & quality standards.

Smart Schedule

Data-driven collection planning based on harvest readiness.

On-Farm QC

Quality control teams oversee harvesting to ensure export-grade harvest.

Rapid Cooling

Produce is pre cooled within hours and moved in refrigerated trucks.

Hub-Prep

Produce is graded, packed, tested, and compliance checks are finalized.

Airport Sync

Synchronized logistics minimize delays for loading.

Export readiness form